EXPERIENCE

Oracle NetSuite, Santa Monica, CA
Digital Strategist, 3/2018 - Present

APCO Worldwide, Dubai, United Arab Emirates
Consultant, 1/2018 - 2/2018

Harper's Bazaar Arabia, Dubai, United Arab Emirates
Digital Editor, 8/2017 - 10/2017

TIME Inc., New York, NY
Audience Strategy Operations Manager, 9/2016 - 7/2017
-Worked across TIME Inc. news and lifestyle brands (TIME, Fortune, Money, Travel & Leisure, Food & Wine, Southern Living, Health, Real Simple, MyRecipes, Coastal Living, Cooking Light and Sunset) on audience development, editorial, partnerships, analytics and product development initiatives
-Set traffic, audience engagement, social media, search and newsletter growth goals and built strategies to meet them
-Implemented new social strategies across TIME Inc. brands, resulting in a significant increase of social referral traffic
-Interpreted data and uncovered insights for editors to help make data-driven editorial decisions
-Managed key relationships with social media platforms and analytics vendors

The Huffington Post Labs Team, New York, NY
Associate Editor, 9/2015 - 9/2016
-Experimented with and created hypotheses involving initiatives that touched every corner of the newsroom
-Solved newsroom-wide problems and brainstormed new ways to drive audience growth
-Worked closely with newsroom editors to understand needs and existing gaps, and to develop content areas and products that are in line with HuffPost’s DNA
-Collected data and extracted insights throughout and at the close of each project to gauge success
-Communicated findings and successes in an actionable way to executives, editors and others within the organization
-Wrote multiple pieces of content daily with clear strategy behind decisions

Yahoo News Digest, New York, NY
News Editor, 11/2014 - 7/2015
-Edited and produced news into short, easy-to-read summaries complete with photo galleries, videos, tweets, infographics, geo-locations and more for Yahoo’s award-winning app
-Reported stories across various genres, including U.S. and global news, tech, entertainment and business
-Optimized content for mobile users, developed an editorial voice and built social media strategy

The Huffington Post, New York, NY
Social Media Consultant (Graduate school thesis), 8/2014 - 12/2014
-Produced short-form videos on Facebook, Twitter, Instagram and Vine that cohere with priorities in mobile engagement, brand awareness and voice
-Analyzed data and recommended best practices for mobile videos to grow, engage and maintain audiences across all platforms

Mashable, New York, NY
Features Intern, 5/2014 - 10/2014
-Pitched and reported 100+ stories about social media, technology and the latest web trends
-Composed evergreen lists and service-oriented posts (how-tos, tips, guides, etc.)
-Compiled data, fact-check and secured sources for article and infographic construction

NBC Owned Television Stations, New York, NY
Local Integrated Media Intern, 1/2014 - 5/2014
-Worked with national team that aids NBC's 10 owned and operated stations
-Contributed short and long-form stories for the web, covering breaking news, pop culture, tech, sports, business and health
-Produced photo galleries, videos, listicles and blog posts
-Analyzed data from Omniture and other web analytics tools to provide recommendations that increase visitor engagement

Scholastic, Inc., New York, NY
Editorial Intern, 10/2013 - 1/2014
-Researched and edited materials for the classroom language arts magazines Scope and Storyworks
-Managed contests from start to finish (includes building relationships with publishers to coordinate numerous giveaways per month, organizing writing contest submissions and ensuring prizes are sent to contest winners)

Nickelodeon, A Viacom Company, New York, NY
Prize Coordinator at ParentsConnect, 1/2012 - 8/2012
-Reached out to vendors, PR professionals, and marketing clients to conceptualize the partnerships and coordinate numerous giveaways per month on the site
-Wrote product reviews for prizes
-Finalized sweepstakes rules with Nickelodeon's legal team
-Built online articles and pages using Content Managing System on lead parenting site
Editorial Intern, 6/11 - 8/11
-Part of launch team for new parenting blog, NickMom
-Extended training in SEO, as well as SEO best practices
-Collaborated with online producers to develop new content for website
-Conducted extensive research on competitor websites

The Miami Hurricane, University of Miami, Coral Gables, FL
Managing Editor, 5/2011 - 12/2011
-Managed the editorial, design and copy staff
-Oversaw creative goals and content decisions
-Responsible for all aspects of production on semi-weekly deadlines, continuous online content, and breaking news coverage
-Created engaging and viral content for social media pages to increase traffic and audience
Opinion Editor, 8/2010 - 5/2011
-Responsible for the Opinion's section production on deadlines twice a week
-Proposed staff editorial ideas at staff meetings and wrote more than 50 editorials
Copy Editor, 12/2009 - 4/2010
-Used AP Style to edit and proofread content before published
Staff Writer, 8/2008 - 11/2009
-Wrote op-ed pieces on national and campus issues

Distraction Magazine, University of Miami, Coral Gables, FL
Executive Editor, 10/2011 - 12/2011
-Managed the editorial, photo, fashion, design, copy and business staff
-Assisted in delegating each issue's theme and overall focus
Managing Editor, 5/2011 - 9/2011
-Top-edited stories from section editors before passing them onto copy chief
-Entered Distraction content into national journalism competitions
Copy Editor, 8/2010 - 5/2011
-Created headlines, captions and checked for grammatical errors

ADDITIONAL EXPERIENCE
-New York University School of Law: Media Services Assistant, 8/2013 - 10/2013
-Equiflor Corporation: Marketing Assistant 4/2013 - 6/2013
-Safari Ltd.: Social Marketing Specialist 9/2012 - 3/2013
-Bogey Cigars & Deco Drive Cigars: Communications Intern, 6/2012 - 8/2012
-Miami New Times: Editorial Intern, 1/2011 - 3/2011
-Grand Ave. News: Contributing Writer, Copy Editor 10/2010 - 05/2011
-Creative Loafing (Tampa): Editorial Intern, 5/2008 - 8/2008
-The Terrapin Times, Tampa Preparatory School: Editor-in-Chief, 8/2007 - 5/2008



SKILLS

    • Analytics and other related platforms: Omniture, Chartbeat, Parse.ly, Google Analytics, Facebook Insights, Dataminr, SocialFlow, CrowdTangle, Sharablee
    • Web: WordPress, Content Management System, HTML, CSS, Javascript, Google related tools
    • Social Media: Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, Tumblr and all social networks
    • Videography: Able to operate digital video cameras, Adobe Premiere Pro, Final Cut Pro, iMovie 
    • Photography: Knowledge of SLRs, darkroom processing, Adobe Photoshop, iPhoto
    • Design: Adobe InDesign
    • Audio: Adobe Audition, Audacity, Vegas Pro 12
    • Other: Soundslides, Prezi, AP Style
    • Proficient in Microsoft applications
    • Conversant in Mandarin

EDUCATION

New York University, New York, NY
Arthur L. Carter Journalism Institute
Master of Arts, Studio 20 digital journalism program, 12/2014

University of Miami, Coral Gables, FL
Bachelor of Science, Communication, 5/2012
Double major in Journalism and English Literature, Minor in International Studies
Dean's List, Provost's Honor Roll

Studied abroad in Shanghai, Beijing, and Hong Kong in Summer 2010 (Undergraduate travel writing course through University of Miami's Journalism Program)



Copyright © 2014 Kyli Singh. All rights reserved.
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