Smart strategy meets human storytelling. That’s the work.
I’m a content strategist with a storyteller’s heart, blending creativity with data-driven strategy to help brands stand out. My career started in journalism, where I wrote, strategized, and drove innovation for publications like TIME, NBC, HuffPost and Harper’s Bazaar before transitioning to marketing. The same skills that made me a successful journalist — curiosity, storytelling, and understanding human behavior — are just as powerful in B2B and B2C marketing.
For more than a decade, I’ve partnered with brands across industries — from early-stage startups to Fortune 500s — to sharpen their stories and scale their content. I specialize in turning complex ideas into clear, compelling narratives that engage and drive results.
Originally from Miami, I earned my Master’s in Digital Journalism from NYU and now call Los Angeles home.
How I work
Creative + analytical,
with results to match.
I love working with teams who care about doing things thoughtfully. My approach blends creativity with structure — big ideas grounded in audience insights, brand positioning, and business goals.
More partner
than plug-in.
I don’t just “do the content.” I collaborate closely with marketing leaders, product teams, and founders to shape narratives, build systems, and lead strategy.
Strategic thinker,
hands-on operator.
I’m just as comfortable mapping out a high-level content strategy as I am jumping in to write the first draft.